This graphic design project revives the vintage charm of mid-20th century aesthetics to promote China as an alluring tourist destination. Inspired by the style and tone of posters from 1951-1961, the design is an evocative blend of tradition and nostalgia, crafted to captivate modern audiences while paying homage to historical artistry. A dynamic interplay of bold yellows, black, and white to create a striking visual contrast that draws attention while evoking warmth and vibrancy. The dragon symbolises power, strength, and cultural heritage. Rendered in an elegant, vintage style, it serves as both a focal point and a cultural icon. Retro-inspired typefaces echo the 1950s-1960s design ethos, reinforcing the timeless appeal of the poster. Carefully composed elements guide the viewer’s eye across key attractions and cultural highlights, inviting tourists to explore China’s rich history and breathtaking landscapes. This project seamlessly blends cultural storytelling with classic design principles, creating a compelling advertisement that celebrates China’s heritage and beckons travelers to discover its wonders.
